Category Archives: Content Marketing

How much does it cost to build a Website?

How much does it cost to build a Website_silk media web services

The COVID-19 pandemic has impacted many businesses in all industries, with varying effect, as some business has had to close business temporarily whilst some business had to close permanently. In return, consumers have been forced to look for information online to satisfy any needs that they may have. Because of this, many stores have shifted […]

What is Social Media Optimization?

What is Social Media Optimization_silk media

In short, Social Media Optimization (SMO) is a digital marketing method that optimizing a website and its content to encourage more users to use and share links to the website across social media such as Facebook, Instagram, Twitter, LinkedIn video sharing websites, blogging sites and networking sites. The SMO strategy activities focus on social platforms […]

What is Search Engine Optimization (SEO)?

What is Search Engine Optimization SEO_silkmedia

SEO stands for “search engine optimization.” It is a process of improving your site ranking to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to get attention and attract prospective and existing customers to your business website. Most of the time, people find […]

Why Digital Analytics is important?

Why Digital Analytics is important_silkmedia_1

Digital Analytics allow you to measure the effects of making a change to your marketing strategy. By using these tools, you can see which content and platform performs well in the process of reaching your target customers. It is invaluable to the process of improving and optimizing online marketing campaigns. The benefit of utilizing proper […]

Why digital marketing important during the pandemic

Why Digital Marketing Important During The Pandemic_Covid19_Silk Media

COVID-19 has already had a heavy impact on what businesses are doing, which was shifting business and consumers behaviours. Consumers shift to digital offering during the pandemic, so did marketer. Marketers have been following customer’s behaviours with their focus on digital marketing. More people online than ever As the pandemic continue, many of us were […]

Why content on your website is so important!

Why content on your website is so important

As a Web Developer, our aim is to keep your website live (99.9% uptime) and maintains web pages speed performance at the level of your expectation. In order for your website to show up in the first page in search results, the search engines has to know what your website is about. One of the […]