Category Archives: Digital Marketing

What is Social Media Optimization?

What is Social Media Optimization_silk media

In short, Social Media Optimization (SMO) is a digital marketing method that optimizing a website and its content to encourage more users to use and share links to the website across social media such as Facebook, Instagram, Twitter, LinkedIn video sharing websites, blogging sites and networking sites. The SMO strategy activities focus on social platforms […]

What is Marketing Automation! How does it work?

What is marketing automation_silk media

Marketing automation is a process that enable the marketing software to automate the marketing routine task in an unattended manner such as schedule email sends, autoresponders, send SMS and email appointment reminders, automatic lead, and deal distribution.  You can use the automation rules to streamline customer’s management process to nurture sales and leads, personalise marketing […]

Why Digital Analytics is important?

Why Digital Analytics is important_silkmedia_1

Digital Analytics allow you to measure the effects of making a change to your marketing strategy. By using these tools, you can see which content and platform performs well in the process of reaching your target customers. It is invaluable to the process of improving and optimizing online marketing campaigns. The benefit of utilizing proper […]

Why digital marketing important during the pandemic

Why Digital Marketing Important During The Pandemic_Covid19_Silk Media

COVID-19 has already had a heavy impact on what businesses are doing, which was shifting business and consumers behaviours. Consumers shift to digital offering during the pandemic, so did marketer. Marketers have been following customer’s behaviours with their focus on digital marketing. More people online than ever As the pandemic continue, many of us were […]

How do I sell product on Google Shopping?

What is the Google Merchant Center

Google Merchant Center is a tool where the online eCommerce businesses can upload and manage their products information such as pricing, picture product description that display across all Google, Shopping ads, Shopping Actions