What is Social Media Optimization?

In short, Social Media Optimization (SMO) is a digital marketing method that optimizing a website and its content to encourage more users to use and share links to the website across social media such as Facebook, Instagram, Twitter, LinkedIn video sharing websites, blogging sites and networking sites.

The SMO strategy activities focus on social platforms to achieve a long term branding awareness and improvement in a website’s traffic. SMO work similar to Search Engine Optimization (SEO), in that the goal is to generate web traffic and increase awareness for a website.

The goal of SMO is to create interesting online content that engage the audiences, the content could be an eye-catching advert to a creative digital photos or video clips that reaching the audiences to engage and share the content to their social media contacts and friends. Although, SMO can push your content go viral, engaging you with your audience directly in a real time and the result of that would last for many years. 

Common examples of social media engagement are “commenting on posts, liking, and retweeting, sharing, and promoting content”. 

How to start Social Media Optimization?

The following consists three basic steps that give you a basic knowledge to help you to start work on your Social Media Optimization.

1-Social Media Audit – SMO

Improving the technical aspects of your company profile and website. The word technical implies that you need to have some technical knowledge to carry out the number of tasks like evaluate and optimize your company profiles on social media and strategies related to managing and utilizing these profiles for optimum results for your business.  It is necessary to have this audit or otherwise, your website will not reach its full potential.

2-Create Content – SMO

Creating high quality and valuable content that can attract an audience. Your content goes viral when large numbers of people like, comment, and share your content in a short amount of time. Achieving a large amount of shares and interactions on your content allows more people to view it, which builds up the awareness of your brand. When you create more awareness, consumers become more familiar with your company.

3- Strategic Social Posting – SMO

Optimizing your content and posting on almost all relevant social platform. To generate more traffic, posts must be done on regular basic. Your audience are socially aware and they are constantly on the lookout for your information. Therefore, regular posting and sharing on your social media are necessary.

Content edited by Silk Media Web Services