Tag Archives: SEO

How to get a Google Knowledge Panel for my business?

Gooogle Knowledge Panel_silk media

A strong online presence is essential for your business to build your brand identity and gain the credibility that you need to attract more customers. It is also viral for inbound marketing as high quality online content will help attract new customers even, they have not heard your brand. Making your business information accessible online […]

The difference between HTML and XML sitemap

Differences Between HTML and XML Sitemap_silk media web services

The main difference is that an HTML sitemap is created and displayed in a format that is designed for human reading, whilst a XML sitemap is designed to allow search engines spiders to easily obtain information from the website and index it. This means that the HTML sitemap is more designed for human interaction and […]

What is a sitemap & How does it work?

What is a sitemap_silk media

A sitemap is a list of web pages or flow chart diagrams that shows the connections between web pages within a domain. A sitemap file acts as a roadmap to help search engines like Bing, Google, Yahoo find, and crawl and index all of your website’s content, and tell search engines what content is available […]

What is Social Media Optimization?

What is Social Media Optimization_silk media

In short, Social Media Optimization (SMO) is a digital marketing method that optimizing a website and its content to encourage more users to use and share links to the website across social media such as Facebook, Instagram, Twitter, LinkedIn video sharing websites, blogging sites and networking sites. The SMO strategy activities focus on social platforms […]

What is Search Engine Optimization (SEO)?

What is Search Engine Optimization SEO_silkmedia

SEO stands for “search engine optimization.” It is a process of improving your site ranking to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to get attention and attract prospective and existing customers to your business website. Most of the time, people find […]