The retail sector has faced many threats over the years, which have only intensified during the coronavirus pandemic. With physical stores forced to close, the digital ecommerce has become a robust for retailers. As consumers increasingly shop online, they’re searching not just for essentials but also things like toys, apparel, and home goods. While this presents an opportunity for struggling businesses to reconnect with consumers, many cannot afford to do so at scale. By using Google Merchant Center and Google Shopping, you can increase sales by attracting potential buyers to your website.
What is Google Merchant Center?
Google Merchant Center is a tool where the online eCommerce businesses can upload and manage their products information such as pricing, picture product description that display across all Google, Shopping ads, Shopping Actions local inventory ads or other available programmes allows people to see goods from your shop on various Google platforms, including sponsored and non-sponsored results on Google Search and Google Images. The Google Merchant Center also integrates into other Google services, such as Google My Business that allow robust oversight and control of Google-based marketing and ecommerce.
What is Google Shopping?
Have you ever used Google and searched with words such as “acer laptop”, “samsung tablet” or, “iphone 11”. If you have, surely you seen a section called “Google Shopping Results” in the upper or left side of the screen that is different, with images of products. Google Shopping lets consumers search and compare products. It also shows users where they can buy products and for what price, as a seller, this is a significant opportunity because of the number of people that search on Google.
Google Shopping has proven to be the best eCommerce marketplace to help you boost your business. When it comes to product niches, it is a very powerful tool for you to showcase your product line right in the Google search results.
Google Shopping is available in Australia, Austria, Belgium, Brazil, Canada, the Czech Republic, Denmark, France, Germany, Italy, Japan, Mexico, Norway, Poland, the Netherlands, Russia, Spain, Sweden, Switzerland, Turkey, the United Kingdom, and the United States.
How do I sell product on Google Shopping?
With Google Shopping, users can compare and shop for products, because of Google Merchant Center integration into so many other Google ventures, it works wonders for your business.
Your product and business information live in Merchant Center. To set up your Merchant Center account, follow these steps:
- Create a Merchant Center account. Provide basic information, such as contact information and location, then agree to the Terms of Service.
- Set up your user roles.
- Set up your Merchant Center account. Click the tools icon then select Business information and enter information about your business, including your business address.
- In the “about” your business tab, enter the appropriate information.
- Verify and claim your business’ website URL. Make sure your URL begins with “http://” or “https://” and is not a port, fragment, or IP address.
- Make sure your business follows the Merchant Center guidelines.
Need help to setup Google Merchant Center? We Can Help!