A strong online presence is essential for your business to build your brand identity and gain the credibility that you need to attract more customers. It is also viral for inbound marketing as high quality online content will help attract new customers even, they have not heard your brand. Making your business information accessible online also gives your customers an easy way to find out more about what your business information and offer.
Your business information visibility in the search results can determine whether users land to your website or could be end up to your competitor’s site.
What is Google Knowledge Panel?
When users search for a business, people, places, services, or events on Google, they see a box with your business information on the right that is called the “GOOGLE KNOWLEDGE PANEL”. Having a Google Knowledge Panel is the way to help the user to get a quick snapshot of information about your business such as company name, address, phone, trading hours, location or review in the search result. If you want to build a strong local presence and enhance your presence on Google Search result, then the search engine needs to know everything about you as a person or your business.
Knowledge panels are automatically generated by Google, images and information that appears in a Knowledge Panel collects from different public sources. The Knowledge Panel contains many of details associated with your search query. If you found that your business information already appeared in the Google Knowledge Panel, you can claim the Knowledge Panel by clicking on the claim request and follow the instruction.
Information displayed in the Knowledge Panel may also come from verified users who have suggested edits to facts on their own knowledge panels.
Knowledge panels are updated automatically as information changes on the web (See Update your Google Knowledge Panel). However, Google allows users can change their information in two main ways:
- Update directly from the users depicted in the knowledge panel.
- Update from the general user feedback.
There are two types of Google Knowledge Panels
Google Knowledge Panels come with two different formats: Branded Knowledge Panel and Local Knowledge Panel. Google provides a Knowledge Panel for the corporate entity as well as individual Knowledge Panels for each business location.
1. Branded Google Knowledge Panels
Branded Knowledge Panels show information about big corporations rather than individual small business locations. For instance, the corporate Commonwealth Bank’s Knowledge panel include the following information:
- Stock Price
- Customer service
- Location of Headquarters
- Number of Employees
This is a sample of Brand Knowledge Panels of the big corporation.
This is a sample of Brand Knowledge Panels of the small business.
To claim your Brand Knowledge Panel
If you found that your business information already appeared in the Google Knowledge Panel. See the sample below of Cudo Pty Ltd, they can claim the Knowledge Panel by clicking on the “Claim this knowledge panel” hyperlink located at the bottom of the panel (see the photo below). More information about claims the panel Click Here!
2. Local Knowledge Panels
Local Knowledge Panels display information about individual business.
locations. Click Here for more about Google My Business (GMB)
For a specific individual business the information displayed might include:
- Phone number
- Trading Hours
- Link to Website
- Profile Photo
This is a sample of Local Knowledge Panels
To claim your Local Knowledge Panel
If you found that your business information already appeared in the Google Knowledge Panel. See the sample below of MPN Electrical, they can claim the Knowledge Panel by clicking on the “Own this business” hyperlink and follow the instruction to verify your business details. More information about claims the panel Click Here!
Google Knowledge Panels not only provide professional online presence for your business. It is also help you to optimise your Google SEO.
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Content editor by Silk Media Web Services