In this article, we will share with you why using your own domain name for your email address is better than using a Free Gmail, Yahoo, Outlook for your business and the three (3) reasons “why small business like you, need one!”
Free email services, such as Gmail and Yahoo, are great for personal use, but when it come to do a business, using a free email account for business purposes, your prospective client will start to doubt your professionalism and credibility.
Get a business domain email address to let people know that you have an established business and that you take seriously!
While many small businesses such as Painters, Plumbers, Carpenters, Cleaners, Landscapers, Electricians do use “Free email services, such as Gmail, Outlook and Yahoo email to conduct their business. It can be more professional-looking to set up email addresses at your business’s online domain name @yourdomain. While a Free email like Gmail, Outlook and Yahoo may seem to be a quick and easy solution for your business email needs, in fact a business email address with ending in “. gmail.com” “. outlook.com” etc… does not give prospective clients a confident in dealing a business transaction with your company. The first impression is crucial in business, and it also be useful to separate your personal email from your business email for record-keeping and business purposes.
Here are the three (3) reasons “why small business like you, need business email address!”
1. Establish Your Brand
Your business email address such as [email protected], all by itself has the power to establish a brand identity. Remember that “Brand Identity” is more than the elements of your business name, logo, colour, or social media graphics, it is a set of emotional, experience that people associate with your business and how they feel about your brand. Every simple email message you send to your client is an opportunity to branding your brand, make sure that each email message is count.
By using a domain email address to communication with your client that helps promote an image of professional and maintain branding for your business and separates you from your competitors who opts to use a Free email account.
When people see your Email address, if you have a Yahoo or Gmail account, you may be giving the impression that you are not as serious about your business as you should be.
It is all about the perception. Free Email addresses serve a purpose but when it comes to your business, you should steer clear of anything that takes away from your credibility and potentially detracts from your professional reputation.
3. Boost Your Business
When prospective client seeing your email account that is from a free service, they may think that you are not taking your business seriously, the services or products that you offer may not be high quality, as they may think that if your business not invest in a proper email address, will you have the funds to sustain your business.
Having a free Email address also give you a negative impact to your business, your business associate may consider doing a business with you think twice before they decide to enter a business relationship with your business. How people perceive your business is critical to the success of your business, and business emails address will open a new opportunity for your business.
If your prospective client were considering hiring one of two companies, and one had a domain email address while the other had a .gmail.com. It is the most likely business with the business domain email address gives the client the confident when making the decision to choose one over the other.
Add to those reasons that come with a domain email account, and you can arrive to the conclusion that having a domain email account is a smart choice and the right investment for your small business. It is worth spending a pocket amount of money to have a business website along with a business domain email.
With a small amount of $8.40 per month you can have your email hosting by Google Workspace, leaning more about what Google Workspace can do for your small business click HERE.
For a small business website package $899 that come with domain name click HERE. It is one of the most affordable investment for small business.
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