The launch of Amazon Prime in Australia turns the heat up further on local retailers with the US giant taking away some of the costs and inconvenience of waiting for delivery when shopping online.
Prime members in Australia will get free delivery on millions of local and international items, access to exclusive and award-winning Prime Original series and other popular movies and TV shows with Prime Video, access to more than 1,000 e-books with Prime Reading, benefits for gamers with Twitch Prime, and access to discounted priority delivery.
Prime starts here with a 30-day free trial, then $6.99 a month, or save 30% with an annual payment of $59. But until the end of January 2019, the price is discounted to $4.99 a month.
“We hope that Australians will love free two business day delivery on products from Amazon Australia and free international delivery on products from Amazon U.S., all available to customers on Amazon.com.au,” says Jamil Ghani, Vice President, Prime International, Amazon.
“We are really proud to bring Australians the most extensive set of Prime benefits at launch for any country – ever. This is just the beginning for Prime in Australia, as we will keep making Prime better, adding even more selection and benefits.”
Prime members will enjoy free expedited delivery with no minimum purchase. Prime Expedited Delivery reaches nearly 90% Australians in two business days.
Free two business day delivery is available in Adelaide, Brisbane, Canberra, Hobart, Melbourne, Perth and Sydney and regional cities such as Albury-Wodonga, Bendigo, Gold Coast, Gosford, Newcastle, Shepparton, Toowoomba, and Wagga Wagga.
Those in more remote or rural locations get free shipping in four to five days.
Prime members in Australia will have access to 4 million products from Amazon US sold via Amazon.com.au. These will benefit from Prime free international delivery on orders over $49.
Prime-eligible products span all 23 shopping categories currently available on amazon.com.au, including clothing & accessories, electronics, books, toys, consumables, and beauty.
At launch, brands eligible for two business day delivery include Blackmores, Bonds, Sol-Sana, Breville, Bose, L’Oreal, Tommy Hilfiger, Nintendo, Disney, Universal Sony Pictures Home Entertainment and Huggies.
“We are thrilled to bring Prime, our premium membership program and its many benefits, to Australia, little more than six months after the launch of our Marketplace and Retail offering,” says Rocco Braeuniger, Country Manager of Amazon Australia.
“We have been working hard to expand selection, ensure customers get great value, and improve the Amazon shopping experience for Australians.”