Promotional Gears

The objective

To achieve their goals, this needed to be reflected in using the right web technology, the UX Designs, the relevant and accurate contents and to ensure that every functionality detail work perfectly on both PC and mobile device and fast in page response time and browsing user experience is vital to engage users from the moment of the home page is loaded.

We need to streamline the booking process and the application submission with clearly defined step by steps to complete the submission and the system that allow the consultant to interact with user simultaneously via email through the CRM, phone, SMS, zalo and remove any unnecessary points of friction. Creating a consistently beautiful user experience from search information and lead to the booking page to achieve high conversion rate.

The challenges

The old promotionalgears.com.au website had many UX and functionality issues that we needed to address in our redesign, such as the form layout lack of responsiveness, functionality problems did not work properly, site structure issues and broken links page not found, webpage contents were missing information and most importantly the page layout was not user-friendly and not engaging contents.

There were no conversion points on the home page or any of the services pages.  The poor design and user experience had impacted Ozlinks Education team’s ability to create content that connected with their audients. The important service pages like skill assessment, RPL services, career coaching packages and the resources center were cluttered and confusing.

The solutions

The design process started with creative of their landing page, we focus on high quality design landing page with relevant specification such as clear product descriptions and photos and highlight feature for same day delivery and delivery address validation. Through wireframes and unique design ideas, this information is carefully layout in a clear and clean format to achieve high quality Customer Experience (CX) to get the best result of the clients trust in their brand to make an online order decision.

We design and structure the workwear categories, sitemap that is 100% compliance with Google, Bing, Yahoo search engine optimisation (SEO) guidelines. SEO compliant allows their pages to be crawl, indexed, and understand your contents more accurately, and to achieve best performance in organic search results. One of the main goals of Google, Bing, Yahoo, and other search engines is to find, retrieve, and display relevant content that rendered consistently across all browsers and devices.  Check out promotionalgears.com.au ecommerce store and features.

The ecommerce store landing page with a modern design looks and feels, with a massive of 5600 products were updated, plus target delivery areas contents updated to the website constantly with an essential SEO fundamental, such as optimised page title and meta data, and created relevant content keywords based on thorough the workwear and uniform industry for fresh flowers delivery and the keyword research.

The results

The new ecommerce website promotionalgears.com.au was launch in February 2022, the resulted was a lead generation with high sales conversion rating on the first month.

Through our initial research and report captured of their first month trading, it was determined that promotionalgears.com.au after the site is lived, the sales figure has been increased and more relevant organic keywords which received a higher number of google search result ranking. This is a result of how our ecommerce website design, with clear layout and navigation options to find exactly what users are looking for, and to place an order.

• increase in average time users spend on the product page increasing on daily basic.
• increase in the amount of average monthly organic website traffic.

Promotional Gears now own a beautiful online ecommerce store with clean and informative website that works perfectly across all devices. A full training session was also provided to ensure product prices can be managed with ease.

The new ecommerce website designed is meant to represent your brand identity, it should in light on how you want to be perceived and capture the interest of your target customers. We did it with a beautiful ecommerce store designed for workwear uniform who wanted to focus on Australia wide delivery market. We build an ecommerce store and supercharge the promotionalgears.com.au brand identity