Digital Analytics allow you to measure the effects of making a change to your marketing strategy. By using these tools, you can see which content and platform performs well in the process of reaching your target customers. It is invaluable to the process of improving and optimizing online marketing campaigns. The benefit of utilizing proper analytics is being able to identify which channels have the best engagement, and the journey your customer is taking before converting into a customer.
In marketing, we have the concept of a purchase funnel, a purchase funnel, or purchasing funnel is a model of understanding the process of turning leads into customers. There are different stages within the funnel that describe customer engagements. However, basic purchase funnel should include the following steps:
- Behaviour: is when users engage with your business
- Conversion: is when a user becomes a customer and transacts with your business
The drive to understand customers buying behaviour is very important, the need for accurate real-time analytics. Once the data is collected from a different site platforms and digital marketing campaigns and analysed it can give a business real advantage to target their customers. It provides greater insight into the efficacy of business practices and strategy, a concrete and actionable information and use that data to make informed decisions about how to reach new and existing customers.
In the offline world, this process can be hard and it could take a lot of time to measure. However, in the online world, you can measure many different aspects of the funnel by using digital analytics. You can track what online behaviour led to purchases and use that data to make informed decisions about how to reach new customers.
Digital Analytics in Practice
Think about an online woman fashion store, such as the Portmans, the Store Manager might have a goal to sell more addresses. By using digital analytics, the store could collect and analyze data from their online advertising campaigns to see which are most effective and expand those marketing efforts.
For example, the store could analyse geographical sales data to understand if people in certain places buy many dresses and then run additional advertising campaigns in those areas. They could also use analytics to understand how users progress through their online shopping cart. If they notice that users have trouble with a particular step on the checkout process, they can make changes to the site to fix the problem.
- Ecommerce businesses can use digital analytics to understand customers’ online purchasing behaviour and better market their products and services.
- Lead generation websites can collect user information for sales teams to connect with potential leads.
Google Analytics can also collect behavioral data to determine which channel drive the most of the traffic to your websites. The Audience section provides many valuable of information about the users who visit your website like their age, gender, interests, devices, and location.
Watch how Google Analytics work!
Google Analytics data is compiled into Analytics reports, which you can use to perform in-depth analysis to better understand your customers and their purchase journey.
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Content Editor By Silk Media Web Services